Ten Reasons Why Quick Products Are Best
Bob Chambers
Many would like to create profitable products. And we usually focus on creating the ultimate product that we think will make us a fortune. But frequently we underestimate how long it will take to complete a monster product.
Sure, we’d all like to create a product that makes us lots of money. But often it’s the simple products that take less than 30-days to complete that become the backbone of any business.
Here are ten reasons why it’s far better to focus on simple short-term products rather than one of those enormous ones.
1. Lose interest before you ever finish. The longer it takes to complete a project the better chance it will never get done. Since you don’t see a completion in sight you lose interest in your project and leave it undone.
2. Takes too long to make any money. A short-term project means you get income quickly instead of waiting to get results. An author I know took five years from the time he started to write his book until it was actually published. My latest product took me over 16 months to complete and nearly didn’t get done.
3. Your information becomes obsolete before you finish. This is a real problem since technology changes quickly and people are finding new items everyday. I took a year to build the ultimate product showing people how to use a particular piece of software. Within two months after finishing my product a new version of that software came out.
4. Your information becomes disjointed because you forget what you said before. I was about one third through my ebook when I quit work on it for over a year. When I finally finished I found that I’d repeated myself and had to do a complete rewrite. The edit process set me back nearly an extra month!
5. Someone else will beat you to the market place with the same information. Just about any product you decide on probably has other people considering doing the same thing. The longer it takes you to complete your product the better chance that someone else will get the same basic product to market before you. And the first to market gets the lion’s share.
6. Your customers will lose interest in your subject. Often what’s hot today will become as cold an ice tomorrow. So the longer you wait to complete your product the better chance that your market will have dried up and no one will want your work.
7. Something better will come along that people want. People are usually anxious for those products that you come up with. But over time their demands change and if you take too long to get your products to market you’ll find your customers are no longer interested in them.
8. Once you’ve stop it’s too hard to get started again. Once you stop working on any project it gets harder and harder to get back to it. I had a product that I actually stopped work on for one year. The only thing that saved me was my complete outline that made it easier for me to get started again. Without that help I would never have finished it.
9. Your friends will get tired of your “product” talk. You know how excited you get about your latest product. Just ask any of your friends and they will tell you how often you bring up the subject. And after a while no one will be willing to talk to you because they have already heard about your never-to-be-completed product.
10. You’ll believe you won’t finish your product. The worst step is when you also begin to believe you will never finish your product. Once that happens you will lose all hope and abandon it.
There you have the ten reasons you need to find simple products that you can undertake and complete well within 30-days. That’s the best insurance for becoming a successful product developer.
And get all of the enjoyment from your trips to the bank to deposit your income from your successful products.
Bob Chambers is the author of Instant Product, a program on how to create a product in 60 minutes, put it on a website and have it making money for you automatically. InstantProduct.com
